International Journal of Services Marketing

Journal Description

The International Journal of Services Marketing is an online open-access international journal, which publishes scholarly articles on a wide variety of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries. Each study published by IJSM undergoes a rigorous double-blind peer-review process.

About Journal

Original title: International Journal of Services Marketing

Short title: IJSM

ISSN: 2669-2406 (Electronic Version)

Frequency: Quarterly (4 issues per year)

Nature: Online

Language of Publication: English

European Journal of Services Marketing is indexed/abstract with the following databases:

All Papers will be assigned a unique Digital Object Identifier (DOI) from Crossref and will be indexed by Google Scholar.

More databases will be added to the list to ensure the maximum readership reach of your research paper. IJSM has linked its papers to references by DOIs assigned by Crossref. Publish your work at IJSM journal of Services Marketing to increase your visibility and readership worldwide

The scope of the Services Marketing journal includes but not limited to:

The International Journal of Services Marketing (IJSM) aims to be a double-blind peer-reviewed journal for publishing pioneering and innovative contributions. International Journal of Services Marketing is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies.
The IJSM aims to cater to a wide and intellectually advanced audience and hence expects all contributions to the Journal to be of rigorous intellectual clarity, with well-researched literature, and easily understood by a wide audience. Contributions are encouraged which include analysis of existing practice, methods, and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice.

The scope of the journal includes:
  • Advertising and IMC
  • B to B and Network Marketing
  • Brand management
  • Co-creation and third-parties
  • Consumer behavior
  • Crowd-sourcing
  • Digital service environments and impacts
  • Evolution of services over time and by industry
  • Industrial Marketing
  • International / Global Marketing
  • Marketing and Society
  • Marketing Management
  • Micro-businesses, cottage industries, and the service sector
  • New methodological approaches for service research
  • Off-shoring and outsourcing of services
  • Sales management and retailing
  • Service characteristics changes
  • Service delivery impacts
  • Service design
  • Services impact on organizational image
  • Services Marketing
  • Social service enterprises
  • Sustainability Marketing
  • Technology and digital marketing
  • The future and key trends in the practice of services marketing

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