Exploring the Influence of Enterprise Resource Planning on Internal Streamlining Systems: The Mediating Effect of Order Fulfillment Rate in Egypt's Pharmaceutical Sector

Abstract

This study examines the impact of enterprise resource planning (ERP) on internal stream systems and order fulfillment rates in the Egyptian Pharmaceutical industry, focusing on Eva Pharma. It investigates the mediating role of internal stream performance between ERP adoption and order fulfillment rates. A quantitative approach was employed, using primary data collected through surveys, supplemented by secondary data for validation. To analyze the data, confirmatory factor analysis (CFA) was conducted to validate measurement models, paired T-tests were used to compare the effects of ERP implementation before and after, and structural equation modeling (SEM) was applied to identify the relationships between ERP, internal stream performance, and order fulfillment rates. The findings reveal that ERP has a significant positive impact on both internal stream performance and order fulfillment rates, with internal stream performance acting as a mediator which leads a unique strategic approach for Eva Pharma company. A significant difference was observed between the impact of ERP and manual methods on order fulfillment rates in the internal stream. Findings contribute to existing literature and serve as a guide for future research, helping to improve competitiveness, customer satisfaction, and long-term success in pharmaceutical industry.