Future of Business Administration

Mentoring and Coaching in The Digital Era and How Has Been Affected by Covid-19

Panagiotis Tzavaras — 2022-11-27

One of the instant increases in coaching and mentoring has been apparent in last years, indicating the improved interest in several development aspects. This development concerns all sectors of the economy and society, such as education, health, entrepreneurship. The focus was on actions to enhance efficiency through development, mainly for the labor sector. Mentoring and coaching are now integral parts of educational life and vocational training, with the ultimate goal of the multifaceted development of those employed in various professions. This article was written during the Covid-19 pandemic to study the impact of the pandemic on the digital age and coaching and mentoring processes. The research data have emerged from recent studies, with full knowledge of the prevailing situation, including all problems and uncertainties. As we face the immense business interruptions due to the Covid-19 pandemic, coaching and mentoring play a significant role in maintaining employees motivated and determined during extraordinary times.

An evaluation on the prevalence Of Green Marketing: A Business Myth or Reality

Prasad Siba Borah — 2022-12-20

The 21^st century has witnessed the proliferation of industries and technologies that has also led to an increase in environmental challenges such as air & water pollution, land degradation, depletion of the ozone layer, global warming, and climate changes. More so, the consciousness of consumers about the environmental challenges is increasing and companies are responding to them through what is regarded as “green marketing”. Green marketing represents the development, implementation, and marketing of eco-friendly products. This study was constituted to unearth the green marketing practices that are administered by organizations since studies on the phenomenon are said to be at the infantile stage. A systematic literature review was undertaken using 26 articles from 23 journals published between 2013 and 2022. After an extensive evaluation of the literature, three thematic areas were extracted: green marketing practices, green marketing influences on consumer behavior, and the relevance of green marketing to organizations. The study summarized the green marketing practices and their influence on consumer behavior in figures 3 and 4 respectively. The relevance of green marketing to organizations was summarized in table 4. At the back of the review, the research provided some insightful directions for further studies on the phenomenon.

An Exploration of the Implications of Human Resources Analytics for Workforce Planning

Giamene Odom — 2023-01-20

Workforce is a tangible and talent-driven asset for high-performing organisations in today's global economy. Arguably, if workforce is not adequately planned, it impacts the effective execution of future business strategies. This research uses Standard Chartered and HSBC Holdings as a case study. A sample size of 60 participants is selected and descriptive data analysis employed to examine the online survey questionnaire. The findings indicate that HRA helps organisations to develop and sustain high-quality planning and eliminates the conventional obstacles HRA provides. It aligns strategic planning by head counting and establishing a clear view of talent demand and supply problems. It is a useful tool used to evaluate the impact of their decision and prioritise future investments in the workforce. Key identifiers include: Control, employee production efficiency, and structure. The study recommends organisations combine demand planning and internal supply analysis to identify workforce gaps and plan accordingly.