The International Journal of Services Marketing (IJSM) aims to be a double-blind peer-reviewed journal for publishing pioneering and innovative contributions. International Journal of Services Marketing is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies.
The IJSM aims to cater to a wide and intellectually advanced audience and hence expects all contributions to the Journal to be of rigorous intellectual clarity, with well-researched literature, and easily understood by a wide audience. Contributions are encouraged which include analysis of existing practice, methods, and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice.

The scope of the journal includes but not limited to:

  • Advertising and IMC
  • B to B and Network Marketing
  • Brand management
  • Co-creation and third-parties
  • Consumer behavior
  • Crowd-sourcing
  • Digital service environments and impacts
  • Evolution of services over time and by industry
  • Industrial Marketing
  • International / Global Marketing
  • Marketing and Society
  • Marketing Management
  • Micro-businesses, cottage industries, and the service sector
  • New methodological approaches for service research
  • Off-shoring and outsourcing of services
  • Sales management and retailing
  • Service characteristics changes
  • Service delivery impacts
  • Service design
  • Services impact on organizational image
  • Services Marketing
  • Social service enterprises
  • Sustainability Marketing
  • Technology and digital marketing
  • The future and key trends in the practice of services marketing